Hi! I’m Dawn. I’m 57 years old, a mom of two grown daughters, and I just launched a feminist, snarky, comfort-first t-shirt brand. You know—because midlife crises are expensive, and therapy is even more so. 😉
But seriously, Wear The Vibe Studio was born out of equal parts grief, guts, and glitter. I lost my brother—my biggest cheerleader—and needed a way to pour all that love, sass, and “go get it” energy into something real. So here I am, designing tees that speak truth, raise eyebrows, and feel ridiculously soft.
Some people buy a convertible. I opened a shop full of shirts that say things like “Respectfully, No” and “Regulate Dick, Not Jane.” Same vibe.
I’m learning as I go, drinking too much coffee, and occasionally screaming at Shopify. But I’ve never felt more like myself.
So if you’re here: hi. Thanks for stopping by. I hope you find something that makes you feel bold, seen, or just really cozy. And if you’re ever wondering if it’s “too late” to do something wild?
Girl, please. We’re just getting started.
xo,
Dawn