Hi, I’m Dawn—wife, mom of two amazing grown daughters, and a first-time t-shirt designer in my late 50s. I started Wear The Vibe Studio not because I had all the answers, but because I couldn’t shake one thought: if not now, when?

This shop was born from grief, hope, and a whole lot of heart. After losing my brother Mark—the one who always told me I could do anything—I needed a way to channel that love and encouragement into something real. This is it.

Wear The Vibe Studio is more than a tee shop. It’s a collection of comfort-first, message-driven shirts made for people who speak their minds and wear their truth. Whether it’s bold and feminist, cheeky and sarcastic, or mood-boosting and retro, every design is created with purpose.

I use ethically made Comfort Colors shirts that are meant to feel like your favorite—broken-in, lived-in, and ready to go wherever life takes you.

This shop is my second act. And maybe it’ll inspire yours, too.

Thanks for being here and supporting something that means the world to me.

xo,
Dawn